Smoke Styling in Contemporary Make-up Advertising
DOI:
https://doi.org/10.54103/2282-0930/28741Keywords:
Tobacco control, public health, smoking, advertisingAbstract
Tobacco use represents a significant threat to public health. The Framework Convention on Tobacco Control (FCTC) specifically addresses controlling tobacco advertising. However, what about when non-tobacco products mimic cigarettes and cigars? This letter explores what is termed smoke styling in contemporary cosmetics advertising. Such advertising may serve to reflect, reinforce, and reproduce smoking behaviour through associating smoking with youth, beauty, glamour, and sexual attraction.
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Copyright (c) 2025 Daisy Houghton, Jennifer Moran Stritch, Frank Houghton
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
