Deficits in Alcohol Enforcement Legislation in Ireland: Bottomless Brunches

Authors

DOI:

https://doi.org/10.54103/2282-0930/28981

Keywords:

alcohol promotion, alcohol control, alcohol enforcement, health promotion, public health, ireland

Abstract

Alcohol remains a clear and present danger to population health in Ireland. In response to this threat, the Irish Government passed the Public Health (Alcohol) Act, 2018. In addition to introducing Minimum Unit Pricing (MUP) and alcohol warning labels, this legislation also prohibits the selling of alcohol at a reduced price and the sale of alcohol in a manner likely to encourage alcohol consumption. However, this paper identifies numerous examples of ‘bottomless brunches’ in Ireland wherein unlimited alcohol is provided for a fixed price within a certain time period. A robust response from the Health Services Executive (HSE) and the Government is required to respond to alcohol as a Commercial Determinant of Health (CDoH).

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Author Biography

John Lombard, University of Limerick

Dr John Lombard is a Senior Lecturer in Law at the School of Law at the University of Limerick. One of his areas of interest id Health related Law.

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Published

2025-08-19

How to Cite

1.
McGrath N, Houghton F, Lombard J. Deficits in Alcohol Enforcement Legislation in Ireland: Bottomless Brunches. ebph [Internet]. 2025 [cited 2026 Feb. 5];20(2). Available from: https://riviste.unimi.it/index.php/ebph/article/view/28981

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Commentary