Rage against the Machine: Vincenzo Agnetti’s Critique of Industrial Alienation


  • Laura Moure Cecchini Università degli Studi di Firenze



Parole chiave:

Estrangement, Industrial Design, Conceptual art, Zeroing


This essay analyzes the work of the Milanese artist Vincenzo Agnetti (1926-1981), in particular his pieces La macchina drogata (1968) and NEG (1970). Like other Italian artists and intellectuals of the 1960s and 1970s, Agnetti was concerned about the alienation caused by industrial development and consumer society, manifested in carefully designed objects of everyday use. To counteract the automatism of perception and thought that he considered the sign of alienated experience, Agnetti’s artworks employed several strategies that obliged the public to attend to its thinking processes. Thus, Agnetti put in practice forms of aesthetic estrangement similar to those evoked in the same period by Gillo Dorfles and Umberto Eco to counteract the widespread loss of awareness.

Biografia autore

Laura Moure Cecchini, Università degli Studi di Firenze

Department of Art, Art History and Visual Studies



Come citare

Moure Cecchini, L. (2012). Rage against the Machine: Vincenzo Agnetti’s Critique of Industrial Alienation. ENTHYMEMA, (7), 543–558. https://doi.org/10.13130/2037-2426/2688



Ricevuto 2012-12-24
Accettato 2012-12-24
Pubblicato 2012-12-24