ROLE OF SOCIAL MEDIA IN EMPOWERING WOMEN: A BIBLIOMETRIC STUDY

Abstract

This study examines the development of scholarly research on social media and women’s empowerment over time through a systematic literature analysis. To achieve this, bibliometric data relating to social media and women’s empowerment were extracted from the Scopus database, encompassing 684 articles by 1.636 authors published between 1994 and 2024. The study performed citation, co-authorship, and co-occurrence analyses using VOSviewer and MS Excel. Previous studies on women’s empowerment have addressed gender equality, measures of empowerment, and policy strategies for women. With the rise of social media and increased participation by women on these platforms, research on this has taken on a new direction. This study examines this emerging trend, identifies existing research gaps, and suggests future possibilities for studies on social media and women’s empowerment.