Promoting Italy through the radio in 1930: an analysis of ENIT radio broadcast in English

Autori/Autrici

DOI:

https://doi.org/10.54103/2035-7680/28351

Parole chiave:

Radio Giornale dell’ENIT; travel radio programmes; content types; ENIT tourist propaganda

Abstract

The aim of this study is to investigate how Italy was promoted in English by means of the Radio-Giornale dell’ENIT in 1930. The materials retrieved from the Archivio Centrale dello Stato include 110 manuscripts of radio programmes in Italian and 5 manuscripts of radio programmes in English, all broadcast from July to December 1930. The study is focused on the radio programmes in English. The English scripts were annotated by means of QDA Miner Lite to identify the main content types drawing on existing classifications. Then, the pieces of news occurring both in the Italian and in the English scripts were compared to check whether literal translation from Italian into English took place or not, as well as to identify linguistic strategies adopted to cater for the needs of English-speaking travellers. In the conclusions, some observations regarding the promotion of Italy in English through the ENIT radio programmes will be provided. 

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Biografia autore/autrice

Maria Elisa Fina, Ca' Foscari University of Venice

Maria Elisa Fina received her PhD in English Linguistics and Intercultural Studies from the University of Salento (Lecce) in 2016 and has been a researcher at Ca’ Foscari University of Venice since 2018. Her research interests include English for tourism and cultural heritage promotion, collaborative translation, multimodal analysis. In September 2017 she was awarded the AIA PhD Dissertation Prize by the Association for English Studies in Italy (AIA), thanks to which she published the book Investigating Effective Audio Guiding. A Multimodal Comparison of the Genre in Italian and English (2018, Carocci). 

Riferimenti bibliografici

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Pubblicato

2025-03-01

Come citare

Fina, Maria Elisa. 2025. «Promoting Italy through the Radio in 1930: An Analysis of ENIT Radio Broadcast in English ». Altre Modernità, marzo, 103-18. https://doi.org/10.54103/2035-7680/28351.

Fascicolo

2025: NUMERO SPECIALE: Destination Italy in English translation and language over the years (1919-1959)

Sezione

Saggi Ensayos Essais Essays

Licenza

Creative Commons License

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