Grand Tour: Imaginary, Territory and Digital Cultures

Abstract

Could the Grand Tour be recovered as a narrative asset oriented to a strategic re-branding of the travel in Italy? The present contribute analyzes the context and the conditions for a design of that level in the digital age cultural environment. According to the modern archetypes of the places mediation as a great reservoir of meaning, it points out strategies to reactivate them both through practices based on serial and transmedial formats promoting the territories by creative production, and through the construction of digital infrastructures and trans-places aimed at enhancing cultural attractors.