Eye Tracking and the Museum Experience in Italy


  • Elena Di Giovanni Università degli Studi di Macerata, Italia



Parole chiave:

museum audience; eye tracking; media accessibility; reception studies; museum accessibility; audiovisual translation


Understanding museum audiences and evaluating their experiences have long been at the core of theoretical and empirical research, from several disciplinary angles. Yet, a very limited amount of studies has, to date, resorted to eye tracking as a tool to map museum visitors' gazes, their preferences and also their difficulties in museum fruition. Eye tracking offers an objective window into audience perception and reception of a variety of stimuli, allowing the researcher to overcome many of the biases involved in qualitative empirical studies. This article presents the methodology used for two experiments carried out with eye tracking and other analytical tools at two different museums. It also focuses on the results obtained by the mixed-method investigations, with a view to promoting more systematic research into the museum experience with portable eye tracking technology.


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Biografia autore

Elena Di Giovanni, Università degli Studi di Macerata, Italia

Elena Di Giovanni, PhD, is Associate Professor of English Translation at the University of Macerata, Italy, where she teaches translation theory, translation and ideology and audiovisual translation. In 2019, she was Fulbright Visiting Chair at the University of Pittsburgh, Pennsylvania, where she taught audiovisual translation and accessibility. From 2008 to 2016, she was Visiting Lecturer at Roehampton University, London, MA in specialized translation. Since 2013, she lectures on film translation and accessibility at the Venice International Film Festival, within the European Parliament-funded LUX Prize for cinema. Since November, 2016, she is President of ESIST, European association for the study of screen translation (www.esist.org). She is coordinator of accessibility services at Macerata Opera Festival (www.sferisterio.it), Teatro Grande in Brescia (www.teatrogrande.it) and Teatro Regio di Parma (www.teatroregioparma.it). She has published extensively on translation from a literary and audiovisual perspective. Her publications are here: docenti.unimc.it/elena.digiovanni#content=publications.




Come citare

Di Giovanni, Elena. 2020. «Eye Tracking and the Museum Experience in Italy». Altre Modernità, n. 24 (novembre):10-24. https://doi.org/10.13130/2035-7680/14511.