MULTILINGUALISM IN AN ELECTION CAMPAIGN: THE TRANSITORY LINGUISTIC LANDSCAPE OF THE SOUTH TYROL
DOI:
https://doi.org/10.54103/2037-3597/30477Abstract
This study examines the relationship between multilingualism and politics in the Linguistic Landscape (LL) of the South Tyrol during the 2023 provincial elections. Drawing on a corpus of over 400 electoral posters collected in five municipalities via the Lingscape app, the research highlights the transitory nature of the political LL, combining Reh’s (2004) typology of multilingual strategies with multimodal approaches by Kress & van Leeuwen (2006) and Scollon & Scollon (2003). In a multilingual and identity-sensitive context such as the South Tyrol, language choices in electoral posters emerge not only as tools of political persuasion but also as symbolic acts that shape identities and affiliations in the public space.
Il multilinguismo in una campagna elettorale: il paesaggio linguistico transitorio dell’Alto Adige
Questo studio esamina il rapporto tra multilinguismo e politica nel panorama linguistico (LL) dell’Alto Adige durante le elezioni provinciali del 2023. Basandosi su un corpus di oltre 400 manifesti elettorali raccolti in cinque comuni tramite l’app Lingscape, la ricerca evidenzia la natura transitoria del LL politico, combinando la tipologia delle strategie multilingui di Reh (2004) con gli approcci multimodali di Kress & van Leeuwen (2006) e Scollon & Scollon (2003). In un contesto multilingue e sensibile all'identità come quello dell'Alto Adige, le scelte linguistiche nei manifesti elettorali emergono non solo come strumenti di persuasione politica, ma anche come atti simbolici che plasmano identità e affiliazioni nello spazio pubblico.
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Copyright (c) 2025 Vincenzo Gannuscio, Silvia Palermo
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