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Saggi per la call-sezione sottoposta a peer review

Nr. 10 (2025): Miscellanea III

OTT platforms as heterotopic media environments. Cultural implications of the disempowerment of audiences: Cultural implications of the disempowerment of audiences

DOI
https://doi.org/10.54103/connessioni/30114
Eingereicht
November 11, 2025
Veröffentlicht
2026-01-15

Abstract

Questo studio si propone di indagare il progressivo deterioramento della natura bottom-up di Internet e le sue conseguenze culturali e politiche, affrontando il tema delle piattaforme OTT attraverso la nozione di eterotopia. Questo approccio si fonda sull’idea foucaultiana di uno spazio connesso a tutti gli altri spazi in modo tale da sospendere, neutralizzare o invertire le relazioni che essi definiscono. Inoltre, incorpora l’applicazione di Burgin di questo concetto agli studi sui media, descrivendo come film o frammenti cinematografici spostati e circolanti in diversi spazi mediatici portino con sé la loro specifica temporalità. Da questa prospettiva, le piattaforme OTT possono essere analizzate in quanto ambienti mediali eterotopici per due ragioni principali. In primo luogo, esse incorporano contenuti provenienti dal cinema e dalla televisione, creando uno spazio in cui anche gli artefatti “nativi” della piattaforma – gli Originals – sono comunque derivati da contesti mediali. In secondo luogo, le OTT riproducono dinamiche tipiche dei media tradizionali all’interno del web, reintegrando abitudini di fruizione legate al contesto del broadcasting e impedendo un’interazione esplicita sia con i contenuti sia tra gli utenti. Se si confronta questo scenario con modelli alternativi, in particolare le architetture p2p, emergono chiare conseguenze per il ruolo culturale del pubblico. Infatti, all’interno di queste eterotopie, gli utenti sono relegati al ruolo di consumatori passivi, esclusi dai processi che contribuiscono alla costruzione della cultura, in quanto non fanno parte di una struttura che consente loro di determinare cosa meriti di essere diffuso e conservato.

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