Ir al menú de navegación principal Ir al contenido principal Ir al pie de página del sitio
header

Saggi per la call-sezione sottoposta a peer review

Núm. 9 (2025): Miscellanea II

Revolutionizing Cinema. How AI is Democratizing Production and Deepening Creative Content

DOI
https://doi.org/10.54103/connessioni/28718
Enviado
abril 11, 2025
Publicado
2025-09-08

Resumen

This article explores how artificial intelligence (AI) is reshaping the landscape of film and video production, with particular attention to gender and geographical inclusivity. By analyzing recent innovations across the entire production pipeline, from scriptwriting and directing to post-production and distribution, it highlights how AI tools reduce barriers of entry and redefine creative labor. A special focus is given to China’s role in advancing generative AI technologies, especially through open-source and low-cost platforms that make professional-grade video tools accessible to independent creators. The article also examines the gendered implications of these changes, considering how AI can support female filmmakers by easing time constraints, offering flexible workflows, and potentially mitigating some of the industry’s long-standing structural inequalities. While AI presents significant opportunities for democratizing access and amplifying diverse voices, the article also addresses key ethical and creative risks, such as algorithmic bias, homogenization of content, and labor displacement. Drawing on recent case studies and policy developments, the article argues that for AI to truly foster inclusion and innovation, it must be developed and adopted with human values at its core, ensuring that technology empowers rather than replaces creative agency.

 

Citas

  1. 36Kr English, ByteDance enters AI video race with Doubao’s PixelDance and Seaweed: https://kr-asia.com/bytedance-enters-ai-video-race-with-doubaos-pixeldance-and-seaweed (accessed 2 October 2024).
  2. Alibaba Group, Wan 2.1: The next frontier in generative AI for video creation: https://wan.video/ (accessed 10 April 2025).
  3. American Cinematographer, Real-time ray tracing for virtual production: https://theasc.com/articles/real-time-ray-tracing-virtual-production (accessed 28 November 2024).
  4. Ashe, M., DALL-E 2, Stable Diffusion, Midjourney: How do AI art generators work, and should artists fear them?: https://www.euronews.com/next/2022/12/30/dalle-2-stable-diffusion-midjourney-how-do-ai-art-generators-work-and-should-artists-fear- (ac-cessed 30 December 2022).
  5. Beata Woźniak-Jęchorek, W. Rydzak, Sławomir Kuźmar, Decoding the interface: Exploring women's perspectives on integrating AI in professional work, in «Human Technology», n. 1, 2023, pp. 1-20.
  6. Beraja M., Kao A., Yang D. Y., Yuchtman N., AI‑tocracy, in «The Quarterly Journal of Econom-ics», vol. 138, n. 3, August 2023, pp. 1349–1402.
  7. Bloom, D., Female filmmakers should embrace rather than fear AI’s possibilities, in «Forbes», March 2024, pp. 1-3, in https://www.forbes.com/sites/dbloom/2024/03/13/female-filmmakers-should-embrace--rather-than-fear-ais-possibilities/ (accessed 13 March 2024).
  8. Boden, M. A., AI: Its Nature and Future, Oxford University Press, Oxford 2016.
  9. ByteDance, OmniHuman: https://omnihuman-lab.github.io/ (accessed 10 April 2025).
  10. Calawerts, G., Kankanala, A., Proctor, K., Quintana, C., Sears, D., Part one: The globalization of virtual production in film and television – Past, present and future, in «AMT Lab», May 2024, pp. 1-5, in https://amt-lab.org/blog/2024/5/the-globalization-of-virtual-production-in-film-and-television-past-present-and-future-part-one (accessed 25 June 2024).
  11. Chedraoui, K., Premiere Pro's first AI-powered video editing tool is available now: Here's how it works, in «CNET», April 2025, pp. 1-4, in https://www.cnet.com/tech/services-and-software/premiere-pros-first-ai-powered-video-editing-tool-is-available-now-heres-how-it-works/ (accessed 2 April 2025).
  12. Chopra, S., White, L. D., A legal theory for autonomous artificial agents, in Michigan Tele-communications and Technology Law Review, University of Michigan Press, Ann Arbor 2011, pp. 1-46.
  13. Cinelytic, Cinelytic: AI-Driven Film Analytics: https://www.cinelytic.com/ (accessed 10 April 2025).
  14. Chow P., Ghost in the Hollywood machine: Emergent applications of artificial intelligence in the film industry, in «Global Media and China», vol. 5, n. 2, 2020, pp. 213–227.
  15. Collett A., Deuze M., Gill R., Re-evaluating creative labor in the age of artificial intelligence, in «European Journal of Cultural Studies», vol. 25, n. 5, 2022, pp. 1051–1067.
  16. Collett, C., Neff, G., Gomes, L. G., The Effects of AI on the Working Lives of Women, UNESCO, OECD, and IDB, Paris 2022.
  17. Cyranoski, D., China’s five-year plan focuses on self-reliance in science and tech, in «Na-ture», vol. 590, n. 7847, February 2021, pp. 545-546.
  18. Davenport, T. H., Kirby, J., Just how smart are smart machines?, in «MIT Sloan Management Review», vol. 57, n. 3, 2016, pp. 21-25.
  19. Dayo, F., Memon, A. A., Dharejo, N., Scriptwriting in the age of AI: Revolutionizing storytell-ing with artificial intelligence, in «Journal of Media & Communication», vol. 4, n. 1, January 2023, pp. 24-38.
  20. Descript, Descript: All-in-one audio & video editing, podcasting, transcription: https://www.descript.com/ (accessed 10 April 2025).
  21. Duester E., Digital art work and AI: a new paradigm for work in the contemporary art sector in China, in «International Journal of Cultural Studies», vol. 27, n. 2, 2024, pp. 123–139.
  22. Elkadi, B., Adobe Brings Major New Innovations to Video Tools, in «Adobe Newsroom», April 2023, pp. 1-3, in https://www.adobe.com/cc-shared/assets/investor-relations/pdfs/041323adobepremierepronab.pdf (accessed 13 April 2023).
  23. Epic Games, MetaHuman Creator: https://www.epicgames.com/id/login?response_type=code&redirect_uri=https%3A%2F%2Fmetahuman.unrealengine.com%2Feos-login-redirect&scope=basic_profile&client_id=xyza7891OORp4qeFMsqG8MGwJLsun9Tb (ac-cessed 10 April 2025).
  24. Evans, A. K., The conglomeration of everything: Shifting animation production practices due to artificial intelligence: https://scholarworks.calstate.edu/downloads/sq87c273v (ac-cessed 31 May 2024).
  25. Federal Trade Commission, A Look Behind the Screens, in «FTC Reports», September 2024, pp. 1-10, in https://www.ftc.gov/system/files/ftc_gov/pdf/Social-Media-6b-Report-9-11-2024.pdf (accessed 11 September 2024).
  26. Feng, C., China’s Sora-like Vidu breaks into Hollywood with deal to produce GenAI anime se-ries, in «South China Morning Post», March 2025, pp. 1-2, in https://www.scmp.com/tech/tech-trends/article/3302808/chinas-sora-vidu-breaks-hollywood-deal-produce-genai-anime-series (accessed 18 March 2025).
  27. Ferrara, E., Fairness and Bias in Artificial Intelligence: A Brief Survey of Sources, Impacts, and Mitigation Strategies, in «Sci», vol. 6, n. 1, January 2024, pp. 1-15.
  28. Frey, C. B., Osborne, M. A., The future of employment: How susceptible are jobs to comput-erisation?, in «Technological Forecasting and Social Change», n. 114, January 2017, pp. 254-280.
  29. Gagne, Y., Figuring out Hollywood’s new script in a post-strike era, in «Fast Company», March 2024, pp. 1-3, in https://www.fastcompany.com/91049069/fast-bites-at-the-fast-company-grill-hollywoods-new-script (accessed 11 March 2024).
  30. Gomez-Uribe, C. A., Hunt, N., The Netflix Recommender System: Algorithms, Business Val-ue, and Innovation, in «ACM Transactions on Management Information Systems», vol. 6, n. 4, December 2015, pp. 1-29.
  31. International Labour Organization (ILO), Care work and care jobs: The future of decent work: https://www.ilo.org/publications/major-publications/care-work-and-care-jobs-future-decent-work (accessed 10 April 2025).
  32. Jahan I., Zaman T., A romance with ChatGPT? Ready for your cyborg lover?, in «AI & Socie-ty», vol. 39, 2024, pp. 135–144.
  33. Jia K., Kenney M., Mattila J., Seppälä T., The application of artificial intelligence at Chinese digital platform giants: Baidu, Alibaba and Tencent, ETLA Reports No. 81, The Research Institute of the Finnish Economy (ETLA), Helsinki February 2018, available at SSRN: https://ssrn.com/abstract=3154038 (accessed 23 July 2025).
  34. Kenta, C., The role of script coverage in film development: https://filmustage.com/blog/the-role-of-script-coverage-in-film-development/ (accessed 5 February 2025).
  35. Kinder, M., Hollywood writers went on strike to protect their livelihoods from generative AI. Their remarkable victory matters for all workers, in «Brookings Institution», April 2024, pp. 1-5, in https://www.brookings.edu/articles/hollywood-writers-went-on-strike-to-protect-their-livelihoods-from-generative-ai-their-remarkable-victory-matters-for-all-workers/ (accessed 12 April 2024).
  36. Kuaishou Technology, Kling AI: https://www.klingai.com/global/ (accessed 10 April 2025).
  37. Leermakers, N., How AI is transforming the dubbing world: https://www.happyscribe.com/blog/en/how-ai-is-transforming-the-dubbing-world (ac-cessed 10 February 2025).
  38. Li L., The specter of global ByteDance: Platforms, regulatory arbitrage and politics, in «In-formation, Communication & Society», vol. 27, 2024, pp. 1–17.
  39. Liaukonyte, J., Tuchman, A., Zhu, X., Lessons from the Bud Light boycott, one year later, in «Harvard Business Review», March 2024, pp. 1-4, in https://hbr.org/2024/03/lessons-from-the-bud-light-boycott-one-year-later (accessed 20 March 2024).
  40. Liu K., Commercial‑state empire: A political economy perspective on social surveillance in contemporary China, in «The Political Economy of Communication», vol. 7, n. 1, 2019.
  41. Lobato, R., Rethinking international TV flows research in the age of Netflix, in «Television & New Media», vol. 20, n. 3, March 2019, pp. 243-257.
  42. Malloy, T., AI is disrupting VFX – Are you ready for it?: https://www.filmmakingstuff.com/ai-visual-effects/ (accessed 26 March 2025).
  43. MiniMax, Hailuo AI: https://minmax.ai/ (accessed 10 April 2025).
  44. Masiero G., Platform lock-in and the economics of digital dependency, in «Journal of Digital Media & Policy», vol. 11, n. 2, 2020,
  45. Needhi, J., The Marvel-ous world of AI: How artificial intelligence powers the Marvel Cine-matic Universe (Part 2): https://medium.com/@jeyadev_needhi/the-marvel-ous-world-of-ai-how-artificial-intelligence-powers-the-marvel-cinematic-universe-part-1d92127ec96a (accessed 5 June 2024).
  46. Netflix Technology Blog, Artwork Personalization at Netflix: https://netflixtechblog.com/artwork-personalization-c589f074ad76 (accessed 17 Au-gust 2017).
  47. Öztaş Y. E., Arda B., Re-evaluating creative labor in the age of artificial intelligence: a quali-tative case study of creative workers’ perspectives on technological transformation in creative industries, in «AI & Society», vol. 40, n. 5, 2025, pp. 4119–4130.
  48. Quinn, K., Actors fear AI will take their jobs. In truth, it’s already happening, in «The Sydney Morning Herald», October 2023, pp. 1-3, in https://www.smh.com.au/culture/movies/actors-fear-ai-will-take-their-jobs-in-truth-it-s-already-happening-20231018-p5edbk.html (accessed 20 October 2023).
  49. Radu A., Radu A., Paradigm shift in adopting photography as the professional career by women in the era of AI: A critical study, in «International Journal of Education, Modern Management, Applied Science & Social Science», vol. 2, n. 3, 2025, pp. 45–53, in www.ijemmas.com (accessed 23 July 2025).
  50. Radu, C., Radu, M., Innovative approaches to mentorship – AI and women in the film indus-try: https://www.researchgate.net/publication/390240208 (accessed 10 April 2025).
  51. Rullani, E., L'economia della conoscenza: Creatività e valore nel capitalismo delle reti, Ca-rocci Editore, Roma 2018.
  52. RunwayML, RunwayML: Gen AI for Content Creation: https://runwayml.com/ (accessed 10 April 2025).
  53. SAG-AFTRA, SAG-AFTRA to Strike: https://www.sagaftra.org/contracts-industry-resources/contracts/interactive-media-video-game-strike (accessed 13 July 2023).
  54. Schwartz, E. H., ChatGPT wrote a movie and yes, it freaked people out and forced a big change to its launch plans, in «TechRadar», June 2024, pp. 1-4, in https://www.techradar.com/computing/artificial-intelligence/chatgpt-wrote-a-movie-and-yes-it-freaked-people-out-and-forced-a-big-change-to-its-launch-plans (accessed 25 June 2024).
  55. Sinai, D., The ultimate guide to AI tools used in the post-production of videos: https://picsera.com/ai-tools-used-in-the-post-production-of-videos/ (accessed 10 April 2025).
  56. Skydio, Skydio 2+ Drone: https://www.skydio.com/?_gl=1*kqf8bz*_gcl_au*ODk1Mzg1MDg3LjE3NDQwMzAwODk.*_ga*Mzg4MjQxNjM3LjE3NDQwMzAwOTI.*_ga_VC1QYKH6F6*MTc0NDAzMDA5MS4xLjAuMTc0NDAzMDA5NC41Ny4wLjA. (accessed 10 April 2025).
  57. Sun, P., A study of artificial intelligence in the production of film, in «SHS Web of Confer-ences», n. 183, January 2024, pp. 1-5.
  58. Tencent, Hunyuan3D 2.0: https://huggingface.co/spaces/tencent/Hunyuan3D-2 (accessed 10 April 2025).
  59. Townsend, S., The rise of AI in film: How AI script writing is changing the game: https://medium.com/@channelasaservice/the-rise-of-ai-in-film-how-ai-script-writing-is-changing-the-game-04509a15c9fe (accessed 6 March 2024).
  60. Valossa, Shaping the cinematic landscape with AI in filmmaking: https://valossa.com/2024/05/shaping-the-cinematic-landscape-with-ai-in-filmmaking/ (accessed 22 May 2024).
  61. Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., Polosukhin, I., At-tention is all you need, in «Advances in Neural Information Processing Systems», n. 30, December 2017, pp. 1-11.
  62. Vincent, J., Text-to-video AI inches closer as startup Runway announces new model, in «The Verge», March 2023, pp. 1-3, in https://www.theverge.com/2023/3/20/23648113/text-to-video-generative-ai-runway-ml-gen-2-model-access (accessed 20 March 2023).
  63. Wang B., Artificial intelligence and the transformation of female labor in the platform era, in «Chinese Journal of Journalism & Communication», vol. 45, n. 3, 2023, pp. 88–101.
  64. Wang H., 人工智能生成内容（AIGC）在文化创意产业中的应用及其影响 [Applications and Impact of AIGC in the Cultural and Creative Industries], in «现代传播», vol. 45, n. 1, 2023, pp. 112–119.
  65. Wang, R., The status quo and challenges of female directors and leadership in the film in-dustry, in «The Frontiers of Society, Science and Technology», vol. 6, n. 1, January 2024, pp. 105-110.
  66. WGA, Writers Guild of America West - 2023 MBA: https://www.wga.org/contracts/know-your-rights/artificial-intelligence (accessed 2 May 2023).
  67. Zhang L., Chen J. Y., A regional and historical approach to platform capitalism: the cases of Alibaba and Tencent, in «Media, Culture & Society», vol. 44, n. 8, 2022, pp. 1454–1472.
  68. Zhang L., Market in the fragmented state: Alibaba and the Chinese governance regime of big tech, in «Social Media + Society», vol. 11, n. 1, 2025, pp. 1–12.

Descargas

Los datos de descargas todavía no están disponibles.