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N. 9 (2025): Miscellanea II

It’s a Kind of Magic (or not)? Ai’s technological imaginary and the symbolic structures of fashion narration.

DOI
https://doi.org/10.54103/connessioni/28772
Inviata
aprile 25, 2025
Pubblicato
2025-09-08

Abstract

Questo articolo approfondisce la relazione dinamica tra immaginario e tecnologia nell'era dell'Intelligenza Artificiale, illustrando come l'immaginario tecnologico dell'IA non sia un'entità indipendente, ma piuttosto un prodotto del processo creativo insito nell'immaginario sociale. Inoltre, l'intento è di esplorare come le strutture simboliche dell'immaginario socio-culturale contribuiscano a plasmare i regni immaginari dell'IA. La diffusa integrazione dell'IA generativa nella moda ha introdotto l'IA visuale, offrendo nuove vie per l'espressione creativa e sfidando al contempo la costruzione del panorama immaginario del settore (Banerjee et al. 2022). Ciò solleva alcune domande critiche: in che misura le narrazioni della moda sono diventate materiale su cui l'IA si forma e si sviluppa? Quali narrazioni innovative introduce l'IA? In che modo l'IA sta influenzando le percezioni tradizionali del corpo e della bellezza? Confrontando 882 copertine dell'archivio digitale di Vogue Italia (1964-2024) con le immagini della rivista di moda prodotta dall'IA Copy Magazine (da agosto 2023 in poi), questa ricerca analizza le rappresentazioni e le narrazioni per determinare se l'IA perpetua o sovverta gli stereotipi di bellezza e di genere, e in quale modo la normatività della moda influenza la produzione visiva dell'IA.

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